Description:

The Business, Competitiveness and Marketing group aims to provide knowledge, tools and skills in both the academy and the business world, allowing them to expand on their disciplinary knowledge through original, cutting-edge and rigorous research. The group has been analyzing and renewing the business processes of various Colombian economy sectors for more than 10 years, initially from the marketing approach and recently from a more general management comprehensive vision.

More information about this group. (In Spanish) click here

Contacts: Ignacio Osuna. Business Management Professor at INALDE Business School.
E-mail: ignacio.osuna@inalde.edu.co 

Cindy Pinzón. Researcher
E-mail: cindy.pinzón@inalde.edu.co