Master in Strategic Communication

OBJECTIVES

• To search for new paradigms of study and practice to provide in-depth understanding relevant to the relationship between communication and organization. This in the current environment of public communication dominated by technological developments, the generalization of new forms of relationship and the eagerness of organizations to appear before society with differentiating features.

• To further the role of Strategic Communication in the scenario of organizations and in the processes of relationship between individuals and organized groups and between organizations and broader social systems.

• To provide the student with advanced knowledge and skills required to lead areas, projects and communication processes, while directing people and organizing, controlling and optimizing resources.